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Lead and Trade

Legal

Privacy policy

How we collect, use and protect your personal data.

Last updated: 19 June 2026

Who we are

Lead and Trade (“we”, “us”) operates a UK trades marketplace connecting homeowners with tradespeople. This policy explains how we handle personal data.

Data we collect

  • Homeowners: name, contact details, job details, location, photos/video you upload, and consent records.
  • Tradespeople: account and business details, trades, coverage area, verification documents and payment records.
  • Everyone: technical data such as IP address and device/browser information, and analytics where consented.

How we use it

  • To match homeowner jobs with suitable local tradespeople.
  • To operate accounts, payments, leads and notifications.
  • To keep the platform safe and prevent fraud and spam.
  • To send service messages, and marketing only where you have opted in.

Sharing job details

When you post a job, a privacy-safe preview may be shared with suitable local tradespeople. Your phone number, email, full name and full address are only shared with a tradesperson once they unlock your job through the platform. See our data sharing page for full detail.

Your rights

Subject to law, you may request access to, correction or deletion of your data, object to certain processing, and withdraw consent. Contact us to make a request.

Retention & security

We keep personal data only as long as needed for the purposes above or as required by law, and apply appropriate security measures. Suppression and consent records may be retained longer to honour opt-outs and legal obligations.

Cookies

We use essential cookies and, with consent, analytics cookies. See our cookie policy.

Contact

To exercise your rights or ask a question, contact us.

Note: This document is a plain-English starting point provided with the platform. It is not legal advice. Before launch you should have it reviewed and adapted by a qualified professional for your business and jurisdiction.